Saturday, April 3, 2010

GREAT 8 CREATIVE logo concepts

Story time...

As you might know already, I'm starting up a new business called GREAT 8 CREATIVE. To give you some background... I'm basically going to be taking every successful move I've learned through running Huddy Design, and using it to start fresh as a more professional and specialized creative design business. Since I'm no longer a Hudson (got married to Ryan Weeger this past November), the nickname "Huddy" won't catch on to new clients- hence the reason for the business name change. It will aim towards helping small business grow by providing custom website designs at "template" prices, custom logo designs and a small variety of custom Identity design. Ideally, it will also be targeted at athletic businesses and/or people such as coaches, trainers, small gyms and more since that's where my background is... all things sports.

The reason why I decided to call it Great 8 Creative is very personal to me. I'm the youngest of 8 kids and to put it simply, I LOVE my family. And there's an immeasurable impact my role as "the baby" of the Hudson clan has had on me, both as a person and as a business owner. My upbringing and what I've learned from my parents and my siblings is something I'll be forever grateful for. And I definitely plan on using and honoring what I've learned from it all, as the morale of my new company.

In short, my family is honest. My family is so compassionate. It's so unique it's almost weird.. but definitely unique. in a good way. Every one of us is extremely driven. And it's always just flat-out FUN to be around each other. I won't get into too much detail about why or when or how my family is all of those things but anyone who knows us can see that each quality is obvious. The "Great 8" has grown and will continue to grow for years and years to come, but what's so awesome about that is I still wholeheartedly believe that all of these characteristics, all of these qualities that have become our family's backbone, have stayed intact. I know they always will too. And they're exactly what I want to bring to the table with Great 8 Creative.

HONEST. Here to help clients grow their business, no matter what.
COMPASSIONATE. Genuinely wanting to help others find success and just a better situation for themselves.
UNIQUE. Building high-quality products and great client/designer relationships - something that no other freelance graphic+web designer can truly replicate.
DRIVEN. Steam-rolling our way through until we get the results our clients wanted.
FUN. None of that stiff, big-design-firm vibe here. Humor, personality, good relationships, real conversations between client/designer... it's all more than welcomed, it's expected.

So that's what I want to emulate in the new company and that's the look I'm going for in my logo. Maybe not all of these things at once... that's what my experience and brand will nourish over time, but obviously I want my logo to be a good representation of what Great 8 Creative will do and be.

That all said........ I would LOVE your input on these concepts!!! Any comments, good critique, bad critique, ideas, thoughts, anything- it's all greatly appreciated!!


#1) initial concept, monogram of lowercase "g" and the number 8:



#2) a different take on the monogram, combining an uppercase "G" (definitely more subtle in this one) and the 8.. trying to go for something more energetic and unexpected (definitely a rough draft so don't worry too much about the rough lines/points.. I'll clean them up eventually!):



#3) Trying something more off-the-wall/less expected. Replacing the use of the 8 with the 8 circles and focusing more on the "GREAT" part of the company name. I kinda like the symbolism I was going for in this one, with the whole story behind the "Great 8" ..how we've all kinda stuck together to form something great. I also think this one has a lot of potential for when I add color, could really bring it to life:



but what are your thoughts??

6 comments:

Ryan Weeger said...

Your new biz is going to rock! I personally like 1,2,3. I would rank them though 1-#1, 2-#3, and 3-#2. I really want to like #2 but think most people will def. like #1 the best. I think with some tweaking too, #3 could be the best possibly!

Arron said...

I really like #2 the best. I think if you added a "stem" to the g/8 to give it more of an obvious "g" feel then it would be rocking.

Sarah Weeger said...

thanks guys!!

@arronlock I think that's a great idea. I'll try it for sure... thanks for your time and input!

Slater Fletcher said...

A true professional because your values are aligned with your business and purpose. Very inspiring!

i like # 2 also

I am looking forward to seeing your business grow and maybe that new Weeger clan growing to 8 someday...? ;-)

Sarah Weeger said...

Slater- That's EXACTLY what I'm going for with the new business. So that's so awesome to me that you're inspired by it. Glad you are and thank you!!

Here's the final result if you're interested: GREAT 8 CREATIVE Final Logo

and about our own great 8- uhhhh NO. ;)

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